Sunday, May 5, 2013

What We Learned This Week at the Movies - April 29-May 4, 2013

This week is a contrast of Studio vs. Indy, I saw two of each! Also, this week I’m going to start giving you guys the top ten box office results. Why? I’m tracking them for a game I play over the summer months called ‘Fantasy Movie Studio – the most money wins!’ but I’ll include it for you too for more helpful information on how each film is doing.  Let’s jump right in.

Movies Seen In Theatres This Week: The Place Beyond The Pine, The Company We Keep, Iron Man 3, Pain & Gain
Lesson 5.  The Marvel Backlash
This week we’re starting and ending with Marvel. My favorite part of going out to see movies is the trailers. I love getting to see what’s coming out next (no matter how dumb it looks *cough* Pacific Rim *cough). There have even been times where I’ll change a movie times if I’m going to miss even one trailer. (Jeff’s Note: You have an iPhone sir, connected to the ENTIRE internet, though I know it’s not as fun as the big screen). No matter how many times I go to a movie, it’s still an event for me.
So while I’m waiting for Iron Man 3 to start (with my good friend Max) trailers play for Marvel’s The Wolverine and Thor: The Dark World. Knowing that we’re getting four more Marvel films next year, that makes a total of seven films within a year and half span. I worry that it’s within the realm of possibility that there could be a backlash against Marvel or at least a substantial drop in sales, no matter how good the films turn out to be. There is something to be said about making your audience wait for something good rather than pumping out film after film. The first Iron Man came out in 2008 and it took until 2012 for The Avengers to hit theaters. If money is an indicator, it’s clear that people will pay, and wait for, GOOD product. Out of the films in Marvel’s Phase 1, two are excellent (The Avengers, Iron Man), two are fine (Thor, Captain America), and two are poor (Iron Man 2, The Incredible Hulk). (Jeff’s Note: I would switch Iron Man 2 and Thor in this ranking) My point here is to take your time, Marvel, give us a good product with a good story and we, the audience, will reward you in spades. Pump them out at a break-neck pace and care more about money than the story and you will enter a backlash phase that could kill your momentum even faster than you built it up.

Lesson 4. I Would Like to Take a Moment to Thank the Dum-Dums

Moving away from Marvel for a moment, let’s talk Michael Bay. Bay’s newest film Pain & Gain sadly isn’t a flop; the studio only gave him $26 million to make it, so it’s 33 million total gross so far has made it a small success. However… it is Bay’s lowest grossing film! We did it! Congrats everyone, America watched a Michael Bay film and didn’t toss millions upon millions of dollars at it!!! We all can see how bad this movie is and we didn’t support it!! The Dum-Dums didn’t unite behind Bay!!! 

This “comedy” is awful. I didn’t laugh once where I was supposed to, no moment of this film worked and never did this film do anything new (even for Bay).  As a director on the forefront of the action film genre, this was sad. Bay somehow, someway, (Jeff’s Note: Money.) keeps getting good actors to be in his films and Pain & Gain is no exception. The cast includes Mark Wahlberg, Anthony Mackie, The Rock, Tony Shalhoub, Ed Harris, Rob Corddry, Rebel Wilson, Ken Jeong, Larry Hankin, and Peter Stromare. But he wastes the talents of each and every one of them. If you look back at the history of Bay films, it seems clear that he wants to work with actors who know how to act, why? SO HE DOESN’T HAVE TO DIRECT THEM! I’ve said it before and I’ll say it again, Michael Bay would make an amazing visual effects supervisor, but instead we're stuck with him as a full-on director. Well, at least we’ve got one failure of film. Let’s hope this is a trend.

(Jeff’s Note: An alternate reason that this film might have done more poorly than any other Bay film might simply have to do with its marketing budget, not with a sour audience reaction. Since this wasn't a 100+ million dollar film, the marketing budget was likewise vastly smaller than any of his blockbusters. Instead of carpet-bombing viewers with ads for this film, like the studio usually does for Bay’s flicks, it had to rely on a much smaller, not-so-clever campaign. I love that you have such faith in your fellow man, Josh. But I don’t think the dum-dums are learning, I think they just weren't told when to show up.)

Lesson 3. An A for Effort

Sometimes you get an “A” for effort, like Robert Redford with The Company You Keep. Redford directs and co-stars in this film, and it’s fine. This is one of those films that have a famous actor in every part and all of them shine with what they are given simply because they can ACT. The Company You Keep features Shia LaBeouf, Susan Sarandon, Julie Christie, Anna Kendrick, Nick Nolte, Chris Cooper, Terrence Howard, Stanley Tucci, Richard Jenkins, Brendon Gleeson, Brit Marling, Sam Elliott, Stephen Root, and of course Redford. This film tells its story well, holds tension in the right moments, and even has a few surprises along the way, but can I say it’s worth your time? No. 

There is something lackluster about the end product, and that's that the film seems to have no solid point of view on its subject matter. The Company You Keep explores the story of a domestic terrorist/protest group in the 1970’s known as The Weathermen and what happened to them after they grew up. Most of them just became upper-middle class Americans with guilty souls, but when one member submits herself to the police the other members must decide whether to run or give themselves up as well. It all sounds great, but it’s not clear if Redford believes his characters are in the right or the wrong, nor is it clear if he believes their cause was right or wrong, nor does he examine their generation's effect on the present time. The film becomes a waste of a good idea. It could have been much more, but instead simply gets an “A” for effort.

Lesson 2. Some Snacks are not for Everybody

The Place Beyond the Pines is a visually stunning film. This is my kind of eye-candy. Finding the beauty in a difficult situation, finding the beauty in the world around us, and finding the beauty in even the darkest corner of life, these are thing that I adore about this film. Pines is an epic tale of fathers and sons told in three parts, examining the nature and relationships of a father and son and coming to a pretty bleak conclusion. The Place Beyond the Pines works on many levels for me personally, but on the flip side, I can understand how it wouldn’t work for others. It’s a violent and slow film with a negative view on society in general. I think the story being told is worth watching, but you should do your research to know if it’s something you’d enjoy. Watch the trailer, read some spoiler-free reviews, and know that the film is rated R for a reason. If after doing some research it look like it’s not your cup of tea, then stay away, but I personally recommend it.
Lesson 1. A Quick List of Pros and Cons
Of course this week I saw Iron Man 3 and at the risk of giving away spoilers, I’m going to skip a more in-depth review and give you list of pro and cons.
Pros:
Robert Downey Jr. is awesome as always as Tony Stark.
Great fight sequences that you can follow and understand at all times.
Iron Man gets his Short Round!
Fantastic, but not distracting, special effects.
A good balance between comedy and action (except for one glaring moment).
Good use of back story and sets up the next chapter in the film.
Great tie-in with the Marvel universe.
The final credits cut scene worth sticking around for.
Compelling characters
Director Shane Black does a very good job of making the film his own, while still being faithful to the Iron Man/Marvel Universe
Moves at a great pace, never boring
Cons:
The Mandarin.

After all of that can I say that I recommend Iron Man 3? No, I can’t. I’m not going any further into this film at this moment, but my hope is that later this month Jeff (Who has NOT seen this movie and cannot confirm or deny Josh’s opinion) and I can do a spoiler-full about it. Iron Man 3 makes one glaring misstep and for this fan of the Marvel universe, it kills everything good about this film. 


Box Office Totals for the Weekend of May 3-5
Rank
Film Title
Weekend Gross
Total Gross
Budget
Weeks in Theatres
1.
Iron Man 3
$175.3
$175.3
$200
1
2.
Pain & Gain
$7.6
$33.9
$26
2
3.
42
$6.2
$78.3
$40
4
4.
Oblivion
$5.7
$75.9
$120
3
5.
The Croods
$4.2
$168.7
$135
7
6.
The Big Wedding
$3.8
$14.2
$35
2
7.
Mud
$2.1
$5.1
--
2
8.
Oz The Great and Powerful
$1.8
$228.5
$215
9
9.
Scary Movie 5
$1.4
$29.6
$20
4
10.
The Place Beyond the Pines
$1.2
$18.6
$15
6
All Numbers are in Millions and numbers are from of Box Office Mojo.com


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